Copywriting Archives | Lindeman Collective | Marketing & Advertising Agency in Wichita, Kansas

How to: Get it on the radio

Over the years we’ve been fortunate to have produced more radio spots than we can count. I say fortunate, because for us, working in radio has always given us the opportunity to stretch ourselves creatively while collaborating with a host of really fun, really talented people. While the radio itself may no longer hold a… Read More

By Craig Lindeman | On August 19, 2020 | 0 Comments

advertising, commercial, copywriting, production, radio, script, voice talent, voiceover

How to … name a business, product or service

“What’s in a name? That which we call a rose by any other name would smell as sweet.” – Juliet Capulet, “Romeo and Juliet” (II, ii, 1-2) Juliet, Juliet, Juliet … poor, naive Juliet. As much as she may have truly believed that names didn’t really matter, in the end, it was a name (two… Read More

By Craig Lindeman | On April 25, 2019 | 0 Comments

brand development, branding, business name, marketing, naming, product name, service name

Man searching for marketing support on a laptop computer

Advertising agency, boutique marketing firm or freelancer, which one is right for you?

Whether you’re looking for a new logo, a mass-media campaign or a strategic plan, there is no shortage of options when it comes to finding someone to help you with your marketing. The problem is knowing exactly which one is right for you. Over the course of our careers, we’ve had the opportunity to gain… Read More

By Craig Lindeman | On October 17, 2018 | 0 Comments

advertising, Big advertising agency, copywriting, Design boutique, Freelancer, graphic design, marketing, public relations, small advertising agency, strategy, Versus, vs

How much does a (marketing plan, news release, logo, brochure …) cost?

In our last post, we laid out our case for project-based billing and why we felt that (at least most of the time) charging a flat hourly rate didn’t work in your best interest—or ours. Hopefully that post was able to answer at least some of the potential questions you might have about working with us,… Read More

By Craig Lindeman | On February 27, 2018 | 0 Comments

advertising, budget, commercial, communication audit, cost, fees, marketing, Marketing plan, news release, public relations, radio, SWOT, TV

Positioning statements made easy

I’m willing to bet that your company has a mission and a vision statement. You probably even have a list of core values or organizational goals. In fact, chances are pretty good that all of these statements are framed and hanging on a wall somewhere for all of the world to see. That’s great. But… Read More

By Craig Lindeman | On July 6, 2017 | 0 Comments

audience, benefit, business category, differentiating factor, marketing, positioning, positioning statement, target audience, usp