Green image with a pie chart and bar graph

How to: Analyze your brand and position yourself for long-term marketing success

An army is bushwhacking its way through a dense tropical forest when one of the soldiers decides to climb to the top of a nearby tree to get a better lay of the land. From his perch high above the forest floor, he quickly realizes that they’re heading in the wrong direction. When he calls out to alert his fellow soldiers they angrily shout back, “shut up, we’re making progress!”  At some point (whether we’ve… Read More
By Craig Lindeman  |   On April 30, 2021  |   0 Comments
Analysis, brand analysis, branding, communication, communication audit, marketing research, research, SWOT